Cannes Lions 2022 : tableau des winners
A l'issue de la compétition, l'organisation des Cannes Lions, compile les datas pour dévoiler quelles agences, réseaux, marques se sont distingués. Le Creative Marketer de l'année récompense le travail de AB InBev et plus particulièrement celui de Michel Doukeris son CEO. Colleen DeCourcy , la "Beyoncé de la pub", patronne de la création de Wienden+Kenned est, elle, récompensée du Lion of St. Mark [ndlr : on parle bien des Lions de la place Saint Marc à Venise où les premiers Lions prennent leur source]. Cette dernière a, au moins , pleuré trois fois vendredi 24 juin. En présentant les résultats de la catégorie Glass en conférence de presse le matin, puis en remettant le Lion le soir. Et en recevant son Prix. Elle assume tout. Ses larmes avant tout. Puis son audace au sein de cette agence assez incroyable. 63 Lions juste cette année.
Creative Company of the Year (formerly Holding Company of the Year)
1. WPP
2. Omnicom
3. Interpublic Group
Network of the Year
1. Ogilvy
2. FCB
3. DDB Worldwide
Independent Network of the Year
1. Serviceplan Group
2. GUT
3. Rethink
Agency of the Year
1. Dentsu Creative, Bangalore, India
2. We Believers, Brooklyn, USA
3. Publicis, Milan, Italy
Independent Agency of the Year
1. We Believers, Brooklyn, USA
2. Serviceplan, Munich, Germany
3. 4creative, London, United Kingdom
Palme d'Or
1. Smuggler, USA
2. ICONOCLAST, Germany
3. Somesuch, United Kingdom
4. Virtue Worldwide, USA
5. Zauberberg Productions GmbH, Germany
Creative Brand of the Year
1. Burger King
2. VICE
3. Apple
Regional Network of the Year
Regional Network of the Year - Asia Pacific
1. dentsu
2. Ogilvy
3. Leo Burnett
Regional Network of the Year - EMEA
1. Publicis Worldwide
2. Ogilvy
3. BBDO Worldwide
Regional Network of the Year - Latin America
1. Ogilvy
2. DDB Worldwide
3. VMLY&R
Regional Network of the Year - North America
1. FCB
2. Leo Burnett
3. VMLY&R
Agency of the Year by Track
Agency of the Year - Classic
DAVID, Madrid, Spain
Agency of the Year - Craft
Serviceplan Germany, Munich, Germany
Agency of the Year - Engagement
Africa, DDB, São Paulo, Brazil
Agency of the Year - Entertainment
VMLY&R, São Paulo, Brazil
Agency of the Year - Experience
Dentsu Creative, Bangalore, India
Agency of the Year - Good
DDB México, Ciudad de México, Mexico
Agency of the Year - Strategy
FCB Canada, Toronto, Canada
Independent Agency of the Year by track
Independent Agency of the Year - Classic
We Believers, Brooklyn, USA
Independent Agency of the Year - Craft
Serviceplan Germany, Munich, Germany
Independent Agency of the Year - Engagement
Jung von Matt DONAU, Vienna, Austria
Independent Agency of the Year - Entertainment
Mirimar Los Angeles, USA
Independent Agency of the Year - Experience
We Believers, Brooklyn, USA
Independent Agency of the Year - Good
1= Edelman, New York, USA
1= We Believers, Brooklyn, USA
Independent Agency of the Year - Strategy
Rethink, Toronto, Canada
In the Young Lions Film, the Gold went to Sweden’s Axel Bringel, Creative Director, BCW Stockholm and Joel Hördegård, Director of Photography, Freelancer.